An unforgettable shopping experience

Designer dreams come true at Fidenza Village, one of 11 luxury shopping destinations across Europe and China, all offering famous restaurants, a concierge service, true five-star hospitality and remarkable value for money.

Sitting in the midst of Verdi country, just an hour from Milan, the Village is home to more than 120 boutiques, including Armani Outlet, Ermenegildo Zegna, Etro, Marni, REDValentino, Sergio Rossi, Furla, Vivienne Westwood and many more, with up to 70% off the recommended retail price. Plus, guests from outside the EU can enjoy tax-free shopping.

When you visit between 1 September and 31 October 2019, you can enjoy exclusive rewards including:

  • a VIP welcome in The Concierge, where you’ll receive a pack including a VIP Card for an additional 10% off* as well as complimentary Hands-free Shopping
  • complimentary tickets for a guided tour of nearby Rivalta Castle§, with a welcome drink when you arrive
  • complimentary tickets to Parma’s world-leading labyrinth§, which includes an aperitif and access to the private art collection of Franco Maria Ricci

Fidenza Village



Don’t miss the Village’s contemporary open-air photo exhibition, which combines its proximity to Milan – arguably the fashion capital of the world – with its home in Parma, the birthplace of Giuseppe Verdi. In September and October, the words and works of Verdi take over Fidenza Village, with his quotes emblazoned on boutique windows and fashion photography inspired by his operas dotted throughout the Village.

Discover the world's best designers at the world's best prices.


*Reduction is made on the Village price. The VIP Card is only valid in participating boutiques and restaurants. To redeem this offer, present this QR code at the Tourist Information Centre when you arrive in the Village. To redeem these offers, present this QR code at the Tourist Information Centre when you arrive in the Village. §Experiences must be booked at least 24 hours in advance. To book the labyrinth experience call +39 0521 827081 or email and to book the Rivalta Castle experience call +39 3666 935622 or email