Hawkers

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Hawkers is a digital native Spanish sunglasses company, launched on-line with the aim of revolutionising the sunglasses industry by offering quality, designer sunglasses at a fair price.

In under five years, Hawkers is now firmly established as one of the world’s top 3 sunglasses brands in terms of units sold, and is also internationally recognised as one of the top ten Spanish fashion brands, with offices in Elche (Spain), Barcelona, Hong Kong and Mexico City.

Time and again, Hawkers has been acknowledged by social network giants Facebook, Instagram and Twitter as masters of digital marketing strategy. Hawkers has achieved unprecedented results by optimizing online advertising, and are consistently among the first companies to be invited to test out new and innovative social media marketing products.

But, this year, the leader _par excellence_ in online sales has taken yet another step, becoming a Digital Native Vertical Brand. With an innovative omni-channel strategy positioning themselves with three different store formats – Flagships, Experiential and Pop-up. With this strategy, they have opened more than 45 establishments in a single year in Spain, Italy and Portugal.
In this way, Hawkers has become a reference in both the online and offline fields for many companies, business schools and prestigious universities."

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