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With Lacoste, Life is a Beautiful Sport
In 1933, Lacoste reveals its first polo. An icon is born.
The story of the crocodile brand is inseparable from that of its founder, René Lacoste, a passionate inventor and French tennis legend. Building on a strong heritage, every season sees Lacoste present its vision of French elegance inspired by sport: pieces worn on the courts and in the city for a thoroughly modern style. Lacoste innovates to offer freedom of movement with style for men, women and children. Season after season, as the family of products grows, the legend is consolidated: Lacoste becomes an iconic brand renowned for authenticity and savoir-faire. Currently in 120 countries, the brand continues to develop while staying true to its history and values. Lacoste’s new ambassador, Novak Djokovic, is the New Crocodile.