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Roy Roger's is an Italian fashion brand part of Sevenbell group, manufactured by the florentine Manifatture 7 Bell s.p.a., pioneer in blue jeans production since 1952. The name of Roy Roger's has always been associated with denim, and their original models introduced features that never changed over the years, becoming the brand's recognisable trademarks: zippers on back pockets, to keep the pocket money safe at work, a coin pocket on the front, and the brand "logo", characterised by the black triangular label on the right back pocket. Roy Roger's evolution during the years includes the proposal of a men's, women's and children's total look, with different lines and labels, taking from the brand's historical archive and blending it with contemporary trends. All the collections are proudly made in Italy and can be found internationally at selected retailers, online and in Italy in its flagship stores in Florence, Forte dei Marmi and Milan.