Italian menswear brand Verri provides popular menswear, with an emphasis on quality tailoring. In 1972 Leonardo Brugognone, a Sicilian-born businessman brought up surrounded by the textile industry, opened his first boutique in Milan’s fashion triangle. Named after the road it on which it sat, the Via Pietro Verri, the store sold men’s fashion exclusively and focused on what remain its hallmarks today: elegance, quality and creativity.