Denim Icons

MEN

The skinny

Push sartorial boundaries with a skinny jean that’s both traditional yet defined. The tight fit draws attention to your shoes, so ensure your footwear is on point with a classic pair of converse or a leather Chelsea boot.

The slim

Clean and refined, a pair of slim-fit skinnies can be worn however you like – roll them up, stack them down or crop them at the ankle. The distressed texture and light wash works best with basics, so add a white tee and leather slip-ons for effortless off-duty cool.

The straight

Embrace the utilitarian feel of straight-fit jeans with a relaxed shirt and lace-ups. Or for a sharper take on casual, mix it up with luxe textures. We love cashmere crew necks in paler shades that really bring out those inky-blue tones.

The tapered

Tapered jeans are perfect for achieving a more pulled-together look whilst still keeping comfort at the core. The hidden yoke creates a chino silhouette that’s beautifully complemented by an elegant sports jacket or blazer.

​WOMEN 

The high-waisted

For a 1990s twist on super-skinny denim, high-waisted jeans are your answer. Choose a form-fitting pair that hugs your figure and accentuates your waist, then play up the vintage feel with an off-the-shoulder crop top and bold pair of heels.

The flare

This summer's must-have style, the flare accentuates curves whilst drawing attention to the slimmest part of the leg. Add shape to a boyish frame by seeking a pair with larger pockets. Team with a 1970s-inspired peasant blouse and layers of gold jewellery – then add height with a chunky wooden wedge.

The skinny

A firm favourite amongst the fashion crowd, the skinny is perhaps the most polished jean of them all. Elongate legs with nude heels and pair with anything from oversized jumpers to chic fitted blouses. For a smoother silhouette, try a heavyweight denim and experiment with faded washes to add dimension.

The straight leg

A straight-leg jean suits almost every body type, although curvier figures will benefit from a higher rise. Offset the casual appeal of light denim with a crisp white shirt and jet black ankle boots. To complete the look, a silver arm cuff is ideal for the summer months. Then when the weather cools down, play with proportions by throwing an oversized coat into the mix.

The boyfriend

The ultimate in understated style, a good pair of boyfriend jeans will work for every leg type. Shorter frames should go for darker washes and avoid cuffed styles. Choose a fitted top to avoid boxy dimensions and maximise the androgynous vibe with Breton stripes or bookish brogues.