Ralph Lauren debuts “Family is who you love,” an inspiring celebration of togetherness and unity. Eight diverse and multicultural groups are featured and represent a broad spectrum of family—from multigenerational families to same-sex couples to chosen families—all united by the notion of “family is who you love.”
The “Family is who you love” campaign celebrates the values of authentic living and family that Ralph Lauren has embodied over the past 50 years—values that are shared universally by our consumer” .
Continuing the generational theme from Ralph Lauren’s 50th Anniversary Show and exemplifying the brand’s past, present, and future, the eclectic group is composed of iconic Ralph Lauren models from the early years and current models and friends of the brand alongside their families.
GEORGE, YANII & ZOLA
“We’re best friends. Regardless of the circumstances—the good times, the bad times, the ugly times—we’re there for each other.” —George Okeny
The traditional mesh and cable sweater are iconic pieces that can be worn and loved by the whole family.